IMPT is the Planet's Loyalty Programme — live in 195 countries. Goodness pays you back for the climate-friendly things you already do. Tell us what you did, a friend backs you up, you climb the ladder. Save on hotels and shop. Good by default. Finally paid for.
IMPT runs the rails Goodness is built on — 8M+ hotels in 195 countries, a Visa-network debit card with loyalty on every swipe, and every purchase retires carbon by default.
Book a hotel. Tap a card. Leave the planet better. That's IMPT. Goodness is the reward layer on top — share a good thing you do, a friend backs it up, you climb the ladder, you save. Free to join. No token required. Ever.
Twenty-seven years after the first climate agreement, there is still no functioning reward layer for ordinary personal behaviour. You can recycle for a decade, cycle to work, eat plants, fit solar, fly less — and receive exactly zero euros, zero discounts, zero recognition. The missing variable has never been awareness. It has been incentive.
Lifetime financial return for an average person's pro-climate behaviour.
People who say they want to act sustainably outnumber those who actually do — four to one.
Every good thing you log unlocks tier, discount and perks. The ladder runs in 195 countries.
Four actions are live today. Six more unlock with Goodness. It's the honest box — log what you did, a friend backs it up, you climb. No forms, no moral audit, no detective work.
1 tonne CO₂ retired per booking. 8M+ inventory in 195 countries.
Cashback from 20K+ retailers, paid in your rewards balance.
€15 each side when they sign up. Stackable, no cap.
Loyalty on every real-world purchase. Global Visa network.
Snap a photo. A friend backs it up. Done.
Show us your week. Streaks beat one-offs.
Post your meal. Friends cheer. Goodness lands.
One line on your bill. A friend nods. Counted.
Tell us the brands you swapped. A mate vouches.
Skipped a flight? Log it. Friends back it up.
No forms. No interviews. No moral audit. It's the honest box — you tell us what you did, a friend taps to back you up, and your tier lands on the same account that already holds your IMPT balance, referrals and card.
Post a good thing you did this week — cycle, meal, switch, swap. A line of text or a photo, that's it.
One friend taps "I back this up." That's all. No checks, no documents, no detective work.
Each backed-up good thing earns Goodness. Streaks beat one-offs. Friends cheer in public.
Silver · Gold · Platinum. Move up the ladder by doing — and being backed by people who know you.
Discount on hotels and shop, loyalty on every IMPT card swipe, free monthly carbon credits.
Move up by doing — not paying. Every good thing you log + a friend backs up earns Goodness. Every tier unlocks a bigger discount across IMPT, plus priority, perks and recognition.
Every member — every tier, every country — gets the IMPT virtual debit card. Loyalty on every real-world swipe, and every transaction helps the planet: a measured slice of CO₂ retired from our live credit inventory, funded from interchange.
Goodness discounts shown at Platinum. Gold unlocks about 70% of Platinum, Silver about 40%. Loyalty on every IMPT card swipe stacks on top. Every purchase still retires carbon — discounts do not subtract from the mission.
20K+ retailers live in our shop today. Tier discount applies at checkout.
+ loyalty on every card swipe8M+ rooms across 195 countries. 1 tonne CO₂ retired per booking.
+ loyalty on every card swipePhone, broadband, electricity, insurance via IMPT partner switches. Static, monthly, compounding.
+ loyalty on every card swipeLaunching H2 2026. Direct offset against flight emissions at checkout.
+ loyalty on every card swipeSearch 8M hotels across 195 countries on IMPT. Every booking retires carbon automatically. You'll be on the Good People list by the time you check in.
Goodness opens in waves. Refer friends to move up the queue — the earlier you're in, the higher your starting tier on day one. Powered by Viral Loops.
No. Goodness is free. You earn your tier through good things you do — three to Silver, six to Gold, nine to Platinum — each one backed up by a friend. No purchase, no deposit, no token required. Ever.
No. Goodness is a loyalty programme — like airline miles or supermarket points, but for climate-friendly behaviour instead of spending. Your email is enough to sign up. No wallet. No token.
It's the honest box. You tell us what you did, and a friend taps to back you up. That's it. No interrogations, no documents, no detective work. Goodness is a way of cheering each other on — and giving you a real discount on the things you'd buy anyway. If a couple of cheeky entries slip through, that's fine. The whole point is that it's fun.
No. We send them a one-tap link — they don't even need an account. One tap is all it takes.
You only share what you choose to share. Your friends only see what you post. We never resell, never bundle, never share. Your score is yours.
Invite-only in Q3 2026. General availability Q4 2026. Join the waitlist above — referrals move you up the queue.