🔥 IMPT Weekly Update – Friday Edition November 21st, 2025🔥
Countries, B2B Growth & Black Friday Campaigns
Dear IMPT Family,
This week brought strong, grounded progress across countries, B2B development, paid ads performance, platform stability, and global expansion. With momentum rising across key regions and multiple systems improving, IMPT continues to build steadily into the final phase of Q4.
🔥 Key Highlights This Week 🔥
✅Countries & B2B — Core Priority This Week
✅Monthly Country Managers Meeting Confirmed
✅Strong Country Franchise Momentum (Africa + New Markets)
✅December Platinum Call – 16th December
✅Black Friday Hotel Coupon – Launching Monday
✅Paid Ads – High-Quality Leads, Lower Costs
✅Strong Global Activity Across B2B Rising
1️⃣ Countries & B2B — Core Priority This Week
This week’s focus remains fully on Countries and B2B, as they continue delivering the strongest CPA performance, fastest revenue movement, and the biggest long-term impact on token value.
Partnerships, cloud work, and socials continue in the background — but Countries & B2B are the primary growth engine.
2️⃣ Monthly Country Managers Meeting Confirmed (Target: 50)
The monthly meeting structure for all country managers is now set, with a target of 50 participants for the first in-person session planned in Amsterdam.
This becomes the central hub for global coordination and expansion.
3️⃣ Strong Country Franchise Momentum (Africa + New Markets)
Another powerful week for country sales:
Three African countries are close to finalization
First Country Owners Meeting completed with great feedback
New interest from Montenegro and Maine (USA)
Global confidence in the franchise model continues to rise.
4️⃣ December Platinum Call – 16th December
The next Platinum Call is confirmed for 16th December, with full focus on Countries, B2B delivery, sales performance, and Q1 2026 expansion planning.
5️⃣ December Country Manager Call – 17th December
Following this week’s strong kickoff call, the next Country Manager Call will take place on 17th December, ensuring aligned execution and structured rollout for all country partners.
6️⃣ Black Friday Hotel Coupon – Launching Monday
A special Black Friday hotel discount coupon will go live from Monday to Saturday.
No details shared yet — full announcement will be made next week on IMPT’s social media channels.
7️⃣ Paid Ads – High-Quality Leads, Lower Costs
Meta Ads continue to deliver their strongest results yet:
Lower ad spend
Higher lead quality
Best-performing funnel so far
These campaigns are directly generating high-value B2B conversations across travel, carbon, and enterprise sectors.
8️⃣ Strong Global Activity Across B2B Rising –
Major traction continues from: 🇿🇦 South Africa • 🇬🇭 Ghana • 🇳🇬 Nigeria • 🇹🇭 Thailand • 🇮🇱 Israel • 🇧🇷 Brazil
Inbound activity and booking volume are rising across countries and B2B pipelines, showing strong market confidence in IMPT.
Looking Ahead – Steady, Structured Progress
With Black Friday campaigns launching, country deals progressing, and paid ads performing strongly, IMPT moves into the next phase with solid momentum and clear global direction.
