IMPT Weekly Update – January 10th, 2025
🎉 Big Wins, Bold Moves, and a Huge Thank You! 🎉
As we kick off 2025, we’re thrilled to share transformative milestones and exciting developments that set the stage for a groundbreaking year. We’re proud to report that IMPT is 100% on track for all deliverables, thanks to the incredible efforts of our team and the unwavering support of our community.
1. 1.7 Million Hotels by February 1st
We’re proud to announce that IMPT has reached 1 million hotels on the platform and is on track to hit an incredible 1.7 million by February 1st! This milestone offers users an unmatched range of sustainable travel options, from boutique eco-hotels to global chains, reinforcing our commitment to providing responsible choices at scale.
2. Enhanced Speed, AI, and Monitoring
Our platform just got even smarter and faster! Key updates include:
– AI-powered search delivering quicker, more accurate hotel results on both web and app.
– Monitoring software to track performance in real-time, ensuring reliability and a seamless user experience.
3. Tax Transparency and Bedroom Classification
– A tax breakdown is now available for the majority of hotels, building trust and clarity for users. We’re working with partners to ensure full transparency across all properties.
– Our new bedroom classification software is live, making it easier for users to select accommodations tailored to their needs with detailed descriptions and categories.
4. €50 Campaign: A Huge Thank You
Our €50 rewards campaign, running until February 1st, 2025, has been a major success! Not only is it a way to thank users for testing the platform, but it has also helped address live concerns while collecting invaluable feedback to improve the IMPT experience.
5. Website Glow-Up
We’re revamping our website structure with a focus on hotel visibility and improved UX/UI. These upgrades are designed to make exploring and booking hotels intuitive and enjoyable, elevating the user journey across the platform.
6. Thought Leadership: Mike English in TechBullion
Our Founder and CTO, Mike English, has been featured in the TechBullion article, “How Do You Navigate Ethical Considerations in the Process of Technological Innovation?”. In this piece, Mike shares insightful perspectives on balancing sustainability with technological innovation, highlighting IMPT’s dedication to ethical progress in the industry.
How Do You Navigate Ethical Considerations in the Process of Technological Innovation?
7. B2B Partnerships and Lead Generation
– We’re refining our B2B hotel business model, supported by a new dedicated page showcasing how IMPT drives visibility and growth for hotel partners committed to sustainability.
– Lead generation efforts are in full swing, targeting strategic partners in travel and sustainability to expand our network and secure long-term collaborations.
8. Upcoming Podcast with Top Influencers
We’re preparing for a big podcast event in early February featuring massive influencers. This initiative will spotlight IMPT Travel, sustainable travel trends, and our mission to revolutionize the industry. Stay tuned for what promises to be an exciting and impactful conversation!
9. UGC + Influencers: Awareness Boost
We’re finalizing collaborations with influencers to create powerful user-generated content (UGC). The first campaign will launch in UK and Ireland, focusing on IMPT Travel and inspiring more travelers to choose sustainable options while amplifying our brand’s reach.
With these initiatives underway and deliverables fully on track, 2025 is set to be a transformative year for IMPT. Each milestone reflects our dedication to innovation, sustainability, and delivering unparalleled value to users and partners.
🌟 Here’s to more milestones and impact ahead!
Best regards,
The IMPT Team
