UN-Verified · Zero Greenwashing · Publicly Tracked
How much CO₂ does shopping at REI remove?
Every purchase you make at REI through IMPT removes 2.5kg of CO₂ per £100 spent from the atmosphere. IMPT directs 5% of every purchase value to UN-verified, farm-to-plate carbon removal projects — independently UN-verified and publicly tracked. You pay exactly what you'd pay direct. The planet gets the rest.
2.5kg
Per £100 spent
25kg
Per £1,000 spent
5%
Of spend to carbon
£0
Extra cost to you
Calculate your impact
I plan to spend £
at REI
→ removes 2.5 kg CO₂
Why shop REI through IMPT?
1
Find REI
Browse REI and 25,000+ other retailers in IMPT's shop directory — no hidden fees, no premium to pay.
2
Shop as normal
Click through to REI's site and buy exactly what you were going to buy. Same products, same prices, same checkout.
3
Carbon is removed
IMPT automatically retires 2.5kg of real, UN-verified carbon credits per £100 you spend. Tracked, verified, publicly reported.
🏷️
Same price as direct
Not a penny more. IMPT funds carbon removal from its affiliate commission — you pay nothing extra.
🌐
UN-verified carbon removal
Every credit is independently UN-verified. Real projects, real sequestration, real proof.
⚡
Instant activation
Impact is tracked automatically from your first click. No forms, no delays, no manual claims.
About REI
Shop REI through IMPT and remove 2.5kg of CO₂ per £100. REI is a consumer cooperative selling outdoor gear with strong environmental values.
Category
Outdoor & Adventure
Founded
1938
Headquarters
Kent WA USA
Annual Revenue
3700000000
Top categories at REI
⛺
Outdoor & Adventure
2.5kg / £100
Shop REI now
All REI products
Browse the full REI catalogue. Same prices as direct — and every purchase removes CO₂.
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Frequently asked questions
Shopping at REI through IMPT removes 2.5kg of CO₂ per £100 you spend. On a £1,000 shop that's 25kg of real carbon removal. IMPT directs 5% of your purchase value to UN-verified, farm-to-plate carbon removal projects — publicly tracked.
No — not a single penny more. You pay exactly the same prices as going directly to REI. IMPT earns an affiliate commission from REI when you click through and purchase. 5% of your purchase value from that commission funds the carbon removal. You change nothing about how you shop. The planet gets the benefit.
Yes. Every carbon credit funded through IMPT purchases is independently UN-verified. You can view the exact projects your credits support at any time through your IMPT account at app.impt.io/projects.
When you click through to REI via IMPT and complete a purchase, REI pays IMPT an affiliate commission (a standard industry practice). IMPT then takes 5% of your purchase value from that commission and uses it to buy and immediately retire real carbon credits from verified projects — primarily regenerative agriculture programmes where farmers sequester CO₂ through soil carbon and land management practices.
You can browse and click through to REI without an account. However, creating a free IMPT account unlocks your personal carbon impact dashboard — showing exactly how much CO₂ your shopping has removed, which projects your credits supported, and a full history of your sustainable purchases. It takes under 30 seconds to create an account at app.impt.io.
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2.5
kg CO₂ removed per £100 you spend
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cashback rate at
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REI
🏷️ Same price as shopping direct
🌍 2.5kg CO₂ removed per £100 spent
✅ UN-verified · Publicly tracked
⚡ Impact tracked automatically
Shopping £100 at REI through IMPT removes 2.5kg of CO₂ — verified by independent auditors, retired in your name, publicly tracked.
196 people shopping REI through IMPT today