Recent studies have unveiled that 84% of customers say that poor environmental practices will alienate them from a brand or company, while over 55% of consumers are willing to pay more for eco-friendly brands. With the Retail Partnership Network, customers of IMPT-listed brands will earn rewards that can be converted into carbon credits, enabling them to shop and help the environment, all at the same time. The sign-up process for retailers includes filling in an online form, downloading the IMPT app, and allowing bar-code receipt payments to be usable. IMPT’s app-based system can be used to help retailers keep track of shopping that has taken place within their stores.