With sustainability wielding a greater influence over customers’ shopping decisions than ever before – a recent survey from Digital Commerce 360 found that 80% of shoppers are willing to wait longer for eco-friendly shipping options[1] – IMPT has developed technology that can help retailers to connect directly with and reward eco-friendly shoppers for their loyalty. Through IMPT’s SaaS platform, retailers can gain exposure to the thousands of environmentally-conscious shoppers who have already downloaded the IMPT shopping app and participate in a network that rewards these shoppers for making sustainable shopping decisions.
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