IMPT Weekly Update – September 20th, 2024: Driving Engagement, Growth, and Sustainability!

September 20, 2024

Author: Cto Office

Hey Platinum Members!

As we progress through the quarter, we’re excited to share the latest developments at IMPT, where sustainability and innovation remain at the forefront of our mission. Here’s what’s new this week:

Global Marketing Agency Partnership Secured for Q4 Growth
We’re thrilled to announce that our partnership with a leading global marketing agency has been finalized, setting the stage for a powerful Q4. Their efforts have already proven instrumental in amplifying our message and expanding our market reach. As we align strategies this week, we are focused on ensuring a robust and impactful presence, positioning our platform for significant growth. With their support, we are poised to achieve a successful and high-impact end to the year, driving both engagement and performance.

New App in Testing Internally and with Platinum Team
Our new app is currently undergoing rigorous testing, both internally and with our exclusive Platinum Team. Early feedback has been extremely positive, and we’re incorporating insights to ensure a seamless and engaging user experience. This pre-launch phase is crucial to delivering a world-class app that meets the high expectations of our eco-conscious community.

Some Very Exciting Prizes Coming Up
We have some exciting surprises lined up for our users! A series of amazing prizes will be revealed soon, designed to drive user engagement and reward our loyal community. Stay tuned for more details on how to participate and win these incredible rewards.

Huge Week for Retailers and New Brand Partnerships
This week is pivotal for IMPT as we ramp up preparations for key campaigns. Major retailer deliveries are arriving, ensuring our platform is fully stocked with eco-friendly products. Additionally, we’ve welcomed 84 new brands, including M&S UK, Skechers UK, Acer UK, and Samsung MX, bringing our total partnerships to 2,256 this year. This expansion enhances our platform’s value and solidifies our commitment to offering the best sustainable shopping experience.

On Tech – Big News Coming on New Travel Section of Web and App
We’re thrilled to share that major updates are coming soon to our travel section on both the web and app platforms. This will be a game-changer for eco-conscious travelers, offering innovative ways to reduce their carbon footprint while exploring the world. More details to follow as we prepare to launch this transformative feature.

Driving Engagement and Conversion: New App Stories Highlight IMPT’s Eco-Friendly Shopping Experience
We created 21 new App Stories to boost traffic and conversions on the IMPT platform. Themes include carbon footprint reduction, eco-friendly shopping, and new features. Each story has clear CTAs and direct links to enhance engagement. These stories align with ongoing campaigns, highlighting sustainable gifting and IMPT’s eco-conscious mission. We’ll track performance and integrate insights into broader marketing strategies. Next steps: launch the stories and monitor interactions.

Commission Renegotiation Underway to Maximize Retailer Partnerships
We initiated commission renegotiations with our retail partners. By working closely with retailers, our goal is to create more favorable terms that benefit both parties, enhancing the value we provide on the IMPT platform. These efforts aim to maximize profitability and strengthen our partnerships, ensuring a more sustainable and mutually beneficial relationship with our growing network of eco-conscious brands.

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