UN-Verified · Zero Greenwashing · Publicly Tracked
How much CO₂ does shopping at Innocent Drinks remove?
Every purchase you make at Innocent Drinks through IMPT removes 4.5kg of CO₂ per £100 spent from the atmosphere. IMPT directs 5% of every purchase value to UN-verified, farm-to-plate carbon removal projects — independently UN-verified and publicly tracked. You pay exactly what you'd pay direct. The planet gets the rest.
4.5kg
Per £100 spent
45kg
Per £1,000 spent
5%
Of spend to carbon
£0
Extra cost to you
Calculate your impact
I plan to spend £
at Innocent Drinks
→ removes 4.5 kg CO₂
Why shop Innocent Drinks through IMPT?
1
Find Innocent Drinks
Browse Innocent Drinks and 25,000+ other retailers in IMPT's shop directory — no hidden fees, no premium to pay.
2
Shop as normal
Click through to Innocent Drinks's site and buy exactly what you were going to buy. Same products, same prices, same checkout.
3
Carbon is removed
IMPT automatically retires 4.5kg of real, UN-verified carbon credits per £100 you spend. Tracked, verified, publicly reported.
🏷️
Same price as direct
Not a penny more. IMPT funds carbon removal from its affiliate commission — you pay nothing extra.
🌐
UN-verified carbon removal
Every credit is independently UN-verified. Real projects, real sequestration, real proof.
⚡
Instant activation
Impact is tracked automatically from your first click. No forms, no delays, no manual claims.
About Innocent Drinks
Shop Innocent Drinks through IMPT and remove 4.5kg of CO₂ per £100. Innocent makes natural fruit drinks certified B Corp and pledging 10% of profits to charity.
Category
Food & Drink
Founded
1999
Headquarters
London UK
Annual Revenue
600000000
Top categories at Innocent Drinks
🛒
Food & Drink
4.5kg / £100
Shop Innocent Drinks now
All Innocent Drinks products
Browse the full Innocent Drinks catalogue. Same prices as direct — and every purchase removes CO₂.
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Frequently asked questions
Shopping at Innocent Drinks through IMPT removes 4.5kg of CO₂ per £100 you spend. On a £1,000 shop that's 45kg of real carbon removal. IMPT directs 5% of your purchase value to UN-verified, farm-to-plate carbon removal projects — publicly tracked.
No — not a single penny more. You pay exactly the same prices as going directly to Innocent Drinks. IMPT earns an affiliate commission from Innocent Drinks when you click through and purchase. 5% of your purchase value from that commission funds the carbon removal. You change nothing about how you shop. The planet gets the benefit.
Yes. Every carbon credit funded through IMPT purchases is independently UN-verified. You can view the exact projects your credits support at any time through your IMPT account at app.impt.io/projects.
When you click through to Innocent Drinks via IMPT and complete a purchase, Innocent Drinks pays IMPT an affiliate commission (a standard industry practice). IMPT then takes 5% of your purchase value from that commission and uses it to buy and immediately retire real carbon credits from verified projects — primarily regenerative agriculture programmes where farmers sequester CO₂ through soil carbon and land management practices.
You can browse and click through to Innocent Drinks without an account. However, creating a free IMPT account unlocks your personal carbon impact dashboard — showing exactly how much CO₂ your shopping has removed, which projects your credits supported, and a full history of your sustainable purchases. It takes under 30 seconds to create an account at app.impt.io.
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Innocent Drinks
🛒 Food & Drink
4.5
kg CO₂ removed per £100 you spend
4.5%
cashback rate at
Innocent Drinks
Innocent Drinks
🏷️ Same price as shopping direct
🌍 4.5kg CO₂ removed per £100 spent
✅ UN-verified · Publicly tracked
⚡ Impact tracked automatically
Shopping £100 at Innocent Drinks through IMPT removes 4.5kg of CO₂ — verified by independent auditors, retired in your name, publicly tracked.
2733 people shopping Innocent Drinks through IMPT today