π IMPT Weekly Update β May 9th, 2025 π
Flight Focus, Community Momentum, and Last-Minute Deal Traction
This week, IMPT pushed further into May with strong progress on flights, continued user-centric development, and rising digital impact across every platform. With over 10,000 TikTok followers and mounting interest in last-minute hotel deals, our multi-channel growth engine is gaining even more steam.
We’re also locking in key events, finalizing campaign readiness, and making major strides on our SEO and content ecosystem.
π₯ Key Updates & Upcoming Developments π₯
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Flights UI/UX Nearing Completion β Sneak Peek Released
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Platinum Call Set for May 16 β 5PM UK/Ireland Time
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TikTok Surges Past 10K Followers β Engagement Growing
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Ads Driving High-Intent Traffic β Focus on Last-Minute Deals
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Daily Challenge Momentum β Posting Volume Increased
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Sneak Preview: Flights Screens on App & Web
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Email & SEO Scaling β Blogs Up, Search Visibility Rising
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Retargeting Strategy Activating Soon
1οΈβ£ Flights UX/UI Progress β Visual Launch Getting Closer
Design work for flights is nearly complete! The interface is being polished for both app and web views, with user flows optimized for seamless browsing and booking. Weβve included a sneak peek of the screensβPlease share your initial feedback.
2οΈβ£ Platinum Member Call β Confirmed for May 16 @ 5PM (UK/IE)
Mark your calendars: our next Platinum Strategy Call is locked in for 5PM UK/Ireland time on May 16. Weβll dive into flight progress, campaign launches, and the Q2 roadmap. Donβt forget to submit your questions in advance!
3οΈβ£ TikTok Growth β 10,000 Followers Milestone
The IMPT TikTok account is on fire! Weβve now surpassed 10,000 followers, with strong engagement on travel edits, community content, and environmental stories. Momentum continues to build with daily content drops and challenges.
4οΈβ£ High-Intent Traffic β Ads Drive Last-Minute Deal Bookings
Ad campaigns this week targeted users ready to book, promoting last-minute offers. Conversions are trending upward, with retargeting and offer-driven landing pages showing promising CTRs. Execution on built audiences is next on the list.
5οΈβ£ Content Volume & Community Engagement
Publishing across platforms accelerated further with daily challenges, travel storytelling, and viral trends. Community interaction is up, and visual testing continues to guide content hooks, overlays, and pacing improvements.
6οΈβ£ SEO & Blogs β Expanding Visibility
Blog activity increased again this week with fresh travel and sustainability content published. SEO refinements to meta descriptions, internal links, and CTAs are helping boost visibility and search performance.
7οΈβ£ Sneak Peek β Flights Screens Live
Weβve included a first look at the flight booking screens across both the app and web platform. Your feedback is welcome as we head into testing and optimization.
π₯ May Momentum Continues π₯
From the final stretch of flight UI to paid traffic gains and social growth, IMPT continues to rise. Our focus is razor-sharp on readiness, rollout, and real-time feedback from our amazing community. Stay tuned, stay involved, and letβs keep building something impactfulβtogether.
