🔥 IMPT Weekly Update – February 6th, 2026 🚀
Focus on Deals, B2B, Countries & Scalable Growth
Dear IMPT Family,
This week was about focus and execution. Despite broader market conditions remaining challenging, momentum around IMPT continues to build through investor discussions, B2B traction, country expansion, and steady platform development. The priority is clear: get deals done and build long-term value.
🔥 Key Highlights This Week 🔥
✅ Strong Investor Meetings Despite Market Conditions
✅ Full Focus on B2B & Country Deals
✅ Africa Conference Planned for Early March
✅ Affiliate System for B2B & B2C in Development
✅ Influencer Strategy Kicking Off
✅ Social Media Growth – 100% Organic
✅ Cloud Migration Ongoing
✅ New Agencies & Team Members Joining
1️⃣ Investor Meetings – Continued Interest
This week included a strong round of investor meetings. While the broader market remains difficult, interest in IMPT continues, particularly around the country model, B2B revenue potential, and long-term sustainability positioning.
2️⃣ B2B & Country Deals – Top Priority
The focus is now firmly on execution.
All efforts are aligned toward closing B2B and country deals, as these remain the strongest drivers for revenue, CPA efficiency, and ecosystem growth. This is where the team is spending the majority of its time and resources.
3️⃣ Africa Conference – Early March Target
Planning is underway for the Africa Conference, targeted for early March.
Work is progressing on venue selection and event marketing, with a clear objective:
two focused days dedicated to selling and onboarding African country ownerships.
4️⃣ Affiliate System – B2B & B2C
A new affiliate link system is in development for both B2B and B2C use cases.
This will support partner-driven growth, influencer collaboration, and easier tracking of referrals across business and consumer channels.
5️⃣ Influencer Strategy – Activation Phase
A refreshed influencer strategy is kicking off, with outreach already underway.
This includes affiliate-based hotel bookings, dedicated IMPT content, and longer-term ambassador-style partnerships aligned with sustainability, travel, and impact.
6️⃣ Social Media Update – Organic Momentum
Social activity remained fully organic across all platforms, with steady growth and improving visibility. Instagram and TikTok delivered solid discovery through short-form content, Facebook engagement rose week-on-week, and LinkedIn continued to lead with strong impression growth for B2B and sustainability-focused posts. Content is now clearly split between B2C (shopping, travel, rewards) and B2B (thought leadership and corporate value) to sharpen impact.
7️⃣ Platform & Hotels – Expanding Supply
More hotel options continue to come online, improving coverage and availability.
This remains an ongoing effort focused on quality, reliability, and user experience.
8️⃣ Cloud Migration & Team Expansion
Cloud migration continues, with progress being made despite challenges in matching AWS performance speeds during early Google Cloud testing. Optimisation remains ongoing.
At the same time, new agencies and team members are joining, specifically to strengthen B2B execution and deal flow.
🚀 Looking Ahead
With investor interest holding, B2B and country execution in full motion, Africa expansion approaching, and growth infrastructure continuing to mature, IMPT is moving into a decisive phase focused on outcomes, not noise.
Thanks for your continued support — let’s keep building. 🌍💚
