🚀 IMPT Weekly Update – April 4th, 2025 🚀
April – The Breakthrough Month Continues!
IMPT is gaining real momentum as we push deeper into April. Key performance metrics are significantly up from March—site visits, engagement, and conversions are all moving in the right direction. With every ad now live, social platforms buzzing, and content efforts scaling, we are laying the groundwork for major growth. This week, our message is clear: we need our entire community behind this push. Share the 10% discount with friends and family—we are beating most global hotel platforms on price, and every booking counts!
📈 April is already showing signs of being our best-performing month yet. With community-driven virality, upgraded influencer campaigns, and smart ad targeting, we’re focused on hitting the 5K transaction milestone. But this can’t be done alone—we need everyone in the IMPT network to help amplify the mission.
🔥 Key Updates & Upcoming Developments 🔥
✅ Key Metrics Up – April Surpassing March in All Areas
✅ Social Platforms, Ads & Content All Live & Scaling
✅ Site Traffic & Conversion Rates Rising Daily
✅ 10% Discount Now Applied Automatically for Better Conversions
✅ Major Push Needed – Share IMPT, Use Code, and Drive Momentum
1️⃣ All Metrics Surging – April Outpacing March
April is off to a flying start. All key metrics—including traffic, engagement, ad performance, and booking intent—are well ahead of March. User interest is rising, with significantly more time spent on the site and improved booking conversion rates. The strategy is working, and the platform is gaining traction.
2️⃣ Marketing Machine Fully Active – Social, Ads & Content
Our full-stack marketing engine is live. Paid campaigns across Facebook and Google are fully optimized and scaling, while influencer partnerships and original content are creating authentic engagement. We’re seeing strong early returns, and we’ll keep pressing forward on all fronts.
3️⃣ Site Visits & User Engagement Accelerating
More users are visiting, exploring, and booking. We’re seeing upward trends in all site engagement metrics—bounce rates are down, dwell time is up, and users are interacting more with listings. Momentum is building fast, and we’re turning interest into action.
4️⃣ 10% Discount Displayed Live – Sharpening Our Edge
We now automatically display hotel prices with the 10% discount included when the code is applied—making IMPT one of the most competitively priced booking platforms in the world. It’s live, it’s working, and it’s helping drive conversions. This makes our value clear at first glance—helping new users choose IMPT over other platforms.
5️⃣ Viral Campaigns & Sustainability Initiatives Gaining Traction
We’ve launched two standout community-focused efforts: one plastic bottle recycled for every new follower, and a bamboo tree planted and named after each
booking customer. These efforts are resonating across social media and tying our brand to authentic environmental action.
Bamboo challenge:
TikTok: https://vm.tiktok.com/ZMBHT7YU1/
Facebook: https://www.facebook.com/share/v/1AK75HtCcr/?mibextid=wwXIfr
Instagram: https://www.instagram.com/reel/DIBSaD2BC2_/?igsh=cGk0NmgzaTRyeGVx
LinkedIn: https://www.linkedin.com/feed/update/urn:li:ugcPost:7313862499349508097
X: https://x.com/IMPT_token/status/1908097021300371485
YouTube: https://www.youtube.com/watch?v=l9dmRYjvFjg
6️⃣ Performance Marketing & Influencer Boosts
Ad campaigns are scaling well, and we’ve increased spend to expand reach. Influencer partnerships launched in March are continuing into April, with more creators helping us tell the IMPT story to targeted audiences.
7️⃣ Content Push – Interviews, Originals, and SEO Blogs
We’re seeing great engagement from our new original content, including a TikTok-first video series and interviews on sustainability. In parallel, travel blog content is supporting long-term SEO performance and bringing in new organic users.
🔥 All Hands on Deck – April is Ours to Win! 🔥
The foundation is in place and the performance is already showing. But to make April our breakthrough month, we need every member of the IMPT ecosystem pushing together. Spread the message. Share the link. Use the code. Let’s deliver the impact.
#IMPT #EcoTravel #Sustainability #HotelDeals #GrowthPush #ViralCampaign
