🚀 IMPT Weekly Update – May 16th, 2025 🚀
Whitepaper, Roadmap & 10-Week Growth Plan
This week marked a milestone moment for IMPT with the official whitepaper and roadmap updates, signaling our sharpened long-term vision and near-term delivery focus. With flights approaching launch, a strengthened airline position, and full-stack marketing alignment, we’re entering a 10-week high-impact execution window.
From content to conversions, community to campaigns, the system is primed—and every team is in motion.
🔥 Key Updates & Upcoming Developments 🔥
✅ Whitepaper v2 Published – Future Vision Outlined
✅ Platform Update: Carbon Credit Project Breakdown Added
✅ App Update: Booking Access + Impact Summary Rolled Out
✅ Roadmap Refreshed – Clear Q2 & Q3 Milestones
✅ Flight Partnership Progress – Strong Airline Position
✅ 10 Million Hotel Goal – Targeted by End of 2025
✅ Paid Ads: Out of Learning, Now in Delivery Mode
✅ Viral Push: 130+ Videos, 140+ Posts Live This Week
✅ SEO Acceleration – 28 New Blogs Published
✅ New Email Landing Page Launching
✅ 10-Week Growth Sprint Now Live
1️⃣ Whitepaper & Roadmap Updates – Vision Realigned
The updated IMPT whitepaper and refreshed project roadmap are now live. These outline a sharper focus on sustainability, product delivery, and strategic expansion.
🔹 Our target: 10 million hotels on-platform by the end of 2025
🔹 Short-term: Flights, rewards, and community-led campaigns
🔹 Long-term: Carbon-backed travel as the new standard
You can read the full whitepaper here https://impt.gitbook.io/impt-whitepaper-2.0 — also available in the About Us section of the app and website.
2️⃣ Platform Update – Carbon Credit Transparency Enhanced
In the Carbon Credits History tab, we’ve added visibility for both Web2 and Web3 carbon credits. Users can now clearly see which type they hold and how many credits were retired from each project—bringing more transparency to your environmental impact.
3️⃣ App Update – Booking Access & Impact Summary Added
In the Account tab on the app, we’ve introduced:
🔹 A direct link to “My Hotel Bookings” for quick access
🔹 A Summary of Your Impact (in progress – full version coming soon)
🔹 A section highlighting your travel rewards earned
These additions are part of our continued mission to keep users informed, rewarded, and connected to their impact.
4️⃣ Viral Output – 140+ Content Pieces Live
The Viral Team delivered another high-performance week:
📌 130+ short-form videos (Reels/TikToks/Shorts)
📌 100+ static assets (carousels, promos, quote cards)
📌 140+ total content pieces published
Platform-native content, challenge posts, and trend-based storytelling continue to power daily engagement and reach.
5️⃣ SEO Progress – 28 Blogs Published
The SEO team went big this week, with 28 new blog posts covering sustainable travel, crypto loyalty, and flight destinations. Metadata refinements, image updates, and internal link boosts are supporting rising impressions and ranking growth.
6️⃣ Email Campaigns – New Landing Page Rolling Out
A newly designed email landing page is launching to support segmented outreach. This ties directly into travel content and campaign funnels, helping convert top-of-funnel interest into on-platform activity.
7️⃣ Airline Collaboration – Strategic Positioning Strengthened
Our positioning with airline partners continues to solidify. Active dialogues and backend development are progressing in sync to ensure a smooth, high-value integration that brings verified sustainable travel to life on our platform.
8️⃣ Paid Ads – 10-Week Performance Sprint Activated
The Ads team has launched a focused 10-week paid push to maximize traction before summer travel peaks.
✅ Campaigns have exited learning phase and are now in active delivery
✅ High-intent traffic and last-minute deals remain the focus
✅ CTRs and engagement show early momentum
Budget optimization is locked in for the rest of May to drive consistent conversions at scale.
🔥 May Acceleration – 10 Weeks, All Systems Go 🔥
With vision aligned, partners engaged, and content flying, IMPT enters a 10-week momentum sprint to scale user impact and platform reach. The 10M hotel goal by end of 2025 is bold, but the runway is clear. Let’s keep the energy high, listen to the community, and execute with purpose. Onward and upward.
#IMPT #WeeklyUpdate #Whitepaper #Roadmap #10MillionHotels #FlightLaunch #ViralMarketing #PaidAds #CarbonCredits #AppUpdate #CryptoTravel #Sustainability
