🚀 IMPT Weekly Update – May 23rd, 2025 🚀
Campaign Scale, Speed Enhancements & AI Search Rollout
May continues strong with bold execution across ads, team expansion, and smart product features. With Google Ads bulk uploads gaining traction and two new agencies onboarded, we’re doubling down on visibility and conversion. Internally, our marketing squad is scaling, and product AI has stepped up with enhanced search experiences.
IMPT 10 is only available to our community – book fast before it’s removed.
Let’s dive in.
🔥 Key Updates & Upcoming Developments 🔥
✅ Bulk Hotel Campaign Uploads Driving Traction
✅ Week-One Marketing Sprint Momentum
✅ Two New Advertising Agencies Onboarded
✅ Internal Marketing Team Expanded
✅ AI-Powered Product Search Now Live
✅ Hotel Speed Optimization Delivered
1️⃣ Hotel Ads – Bulk Uploads Drive Scale
Hundreds of hotel campaigns were uploaded to Google Ads, delivering faster visibility and stronger booking signals. This streamlined structure is already yielding performance insights and early conversions.
2️⃣ Sprint Momentum – Marketing in Action
Week one of our planned sprint focused on testing hooks, scaling creatives, and deploying retargeting layers. Early results show promise in click-throughs and platform-specific engagement.
3️⃣ Agency Expansion – Two Partners Added
We’ve brought on two more advertising agencies to accelerate paid media delivery. With additional bandwidth, we’re increasing campaign depth across global markets and vertical-specific targeting.
4️⃣ Marketing Team – Internal Boost
New members have joined the internal marketing team, bringing creative firepower and strategic focus. From asset creation to campaign testing, velocity and versatility are rising.
5️⃣ AI Search – Smarter Product Discovery
AI-powered search capabilities are now live across our platform, allowing for faster, more relevant user discovery of hotels and partner offers. This lays the foundation for more intelligent booking pathways.
6️⃣ Platform Performance – Hotel Speed Optimized
Hotel listing speed and UI responsiveness have improved significantly, reducing bounce rates and improving mobile experience—critical steps as traffic scales from paid channels.
🔥 Onward Through May 🔥
With AI upgrades, campaign scale, and new agency energy in motion, IMPT is positioned for an impactful close to Q2. Next week, focus shifts to conversion funnel testing, influencer rollouts, and expanded carbon narratives.
Let’s keep building—smarter, faster, together.
