🚀 IMPT Weekly Update – April 18th, 2025 🚀
April – Scaling Momentum & Building the Future
As we move deeper into April, IMPT is scaling on every front. This week saw powerful strides in UI/UX for flight integration, continued ad expansion, growing social virality, and deep B2B/email outreach. With numbers trending up and a wave of content and tech activation under way, we’re well-positioned for a breakout close to the month.
📈 From 5M+ hotels to crypto payments and now flights entering the experience layer—IMPT is becoming the one-stop sustainable travel platform.
🔥 Key Updates & Upcoming Developments 🔥
✅ Travel Inventory Growing – Flights Now in UI/UX Phase
✅ 10% Hotel Discount Driving Strong Conversions
✅ Crypto Hotel Booking Ads Live – Full Funnel Activation
✅ Social Virality Growing – 50+ Posts & 40+ Videos Published
✅ 15 New Influencers Onboarded This Week
✅ SEO & Web Cleanup in Progress – May Rollout Ahead
✅ Platinum Call is All Set for May 2
1️⃣ Flights Progressing – UI/UX Now in Motion
We’ve entered the UI/UX phase for flights, a critical component of our platform evolution. Design frameworks are now in place and the development handoff is underway. This means IMPT is closer than ever to offering fully integrated flight search and booking—laying the groundwork for a seamless and sustainable travel journey.
2️⃣ 10% Discount Continues – Conversion Engine Active
Our automatic 10% discount continues to deliver strong conversion rates, especially on high-intent traffic sources. It remains one of our strongest differentiators against competitors and plays a major role in increasing our average booking volume and repeat users.
3️⃣ Ads Team Expands Crypto & App Campaigns
We launched new ad creatives this week for our crypto hotel booking offering. Messaging was fine-tuned for full compliance and tested across key geos including the UK, EU, and US. App install campaigns also saw an update, with SDK event tracking moving forward on Meta. We’ve observed stronger CTRs from retargeting campaigns and continue optimizing landing page flows to reduce drop-offs. Conversion tracking through RedTrack and GA4 is already in place, helping us assess real-time performance and refine strategy.
4️⃣ Viral Content Push – 50+ Posts, 42 Videos Published
The viral content team delivered a creative surge with 50+ pieces going live this week. These included Reels, TikToks, shorts, and static posts across Instagram, YouTube, Facebook, and LinkedIn. We focused on punchline hooks, native edits, and destination content—especially daily teaser clips around trending locations like Paris, Japan, and Siargao. This mix is steadily boosting our social traction and increasing video engagement metrics.
5️⃣ Influencer Team Update – 15 More Creators Live
Our influencer operations added 15 new creators this week, growing our total network and widening our content pipeline. These influencers are now live or in production with branded travel stories, hotel booking shoutouts, and promo integration. We’ve also initiated new email follow-ups and are tracking deadlines closely to maximize consistency.
6️⃣ Email & B2B Activation
IMPT’s B2B outreach ramped up this week with region-specific email campaigns and deeper segmentation. We launched three new email campaigns targeting Italian travel professionals, cleaned and organized the Spanish B2B contact lists, and implemented automation flows to manage follow-ups and nurturing. This foundational setup helps lay the groundwork for sustained outreach to travel agencies, event organizers, and corporate partners.
7️⃣ Web & SEO Enhancements
This week, our SEO and tech teams worked on back-end improvements to enhance platform visibility and usability. Six new blog articles were published, while meta tags, image alt-text, and page titles were cleaned up for better indexing. We fixed several bugs affecting the newsletter popup forms and blog archive image display. These changes are part of a broader plan to prepare for a full May SEO push.
8️⃣ Social & Brand Engagement Rising
SMM engagement metrics continued their upward trend this week. Our team began building a formal content calendar to structure posting more efficiently. Real-time trend listening helped us refine content timing and interactions, ensuring our posts resonate with evolving user behaviors.
9️⃣ Platinum Member Call – Scheduled for May 2
Our next high-level strategy call with Platinum Members is officially scheduled for Friday, May 2nd. This session will cover key product updates, including the upcoming flight integration, performance insights from recent campaigns, and a roadmap preview for May and beyond. It’s a valuable moment to align our most engaged stakeholders and deepen their strategic participation.
🔥 Let’s Keep the Momentum Alive! 🔥
We’ve hit strong mid-month energy across content, ads, B2B, and tech. Flights are moving, virality is growing, and our platform keeps expanding. With the Platinum Member Call ahead and May shaping up as a key rollout window, let’s keep building the energy.
Keep pushing. Keep sharing. Let’s win April—together.
#IMPT #WeeklyUpdate #SustainableTravel #CryptoBooking #HotelDeals #FlightBooking #Virality #AprilGrowth
