🚀 IMPT Weekly Update – July 11, 2025 🚀
Platinum Countdown, AI Search Scaling & Global Brand Activation
This week, IMPT moved confidently across every lane — locking in strategic tech priorities, finalizing prep for our Platinum strategy session, and fueling brand visibility through emotional, high-performing content. With our new AI machine learning team in place and ad systems rebounding, the July engine is fully engaged.
🔥 Key Highlights This Week 🔥
✅ Platinum Call Confirmed – Thursday, July 17
✅ New AI Search Flow – Full Team Live & Prioritized
✅ Google Ads Stabilized – CPA & CPC Trending Positive
✅ Global Brand Targeting – EU-Focused Rollouts Underway
✅ Flight Development Paused to Prioritize AI Hotel Focus
✅ 99% Booking Success – Third Week Running
✅ Viral Content Surge – Strong Hooks & Bio Clicks
✅ SEO + Blog System – 35 Posts, CTRs Rising
1️⃣ Platinum Strategy Call – This Thursday, July 17
The countdown is on — our Platinum community will come together for a powerful session led by the executive team, focusing on AI search strategy, performance wins, and how we scale purpose with product. Members are encouraged to pre-submit questions and secure attendance.
2️⃣ AI Hotel Search – Machine Learning Rollout Underway
Our AI search experience is getting a full-scale upgrade. A dedicated ML team is now active, targeting inefficiencies across our 6M+ hotels. This shift will meaningfully change how users interact with hotel results and recommendations.
3️⃣ Ad Performance – Google Recovery On Track
After a brief disruption, our ad systems are now realigned. Stronger CPC and CPA signals are returning as explain-it ads and targeted messaging begin to scale. Optimized creative + clean tracking are restoring performance levels.
4️⃣ Brand Targeting – EU Activation in Motion
A new wave of brand-specific global campaigns has been activated, with EU regions in focus. These campaigns are tied to product visibility and local brand partnerships — early performance signals are strong.
5️⃣ Flight Development Paused – AI Priority Focus
To fully support the launch and testing of the AI hotel search flows, our flight-related Development have been temporarily deprioritized. Hotel-focused funnels will take full lead in the July campaign sequence.
6️⃣ Booking Success Rate – 99% Across 3 Weeks
Booking flow reliability continues to exceed internal benchmarks — with third-week consecutive 99%+ success rates on hotel purchases. This stability directly supports ongoing scaling and user trust.
7️⃣ Viral Content Impact – Short Reels Converting
140+ short-form videos, 100+ visual graphics, and 12+ hotel mobile features
Hooks like “Protect Nature While You Travel” and “A World Without Rainforests” driving bio clicks
High-share destinations: Iceland, Ireland, and Mallorca
CTA + visual-first storytelling continuing to outperform traditional content
🔑 Takeaway: Reels under 15 seconds with dual captions are proving to be the highest drivers of replay and booking clicks.
8️⃣ Blog & SEO – 35 Posts Live, CTRs Climbing
Search visibility continues to improve. With 35 blog posts now live, our long-tail keyword clusters around “last-minute hotel bookings” are helping drive stronger CTRs and longer blog-to-booking journeys. Technical fixes via GSC remain in progress.
#IMPT #WeeklyUpdate #PlatinumCall #AIHotelSearch #AdPerformance #BookingSuccess #ViralGrowth #SustainableTravel #MachineLearning #SEO
