IMPT Weekly Update – August 15th, 2025 🚀
Platinum Call, AI Hotel Search & Next-Phase Innovation
This week marks a major leap forward in IMPT’s travel technology journey. With our Platinum Call delivering high-impact announcements, AI-powered hotel search going live, critical availability fixes completed, and the next wave of AI upgrades already in motion, we’re entering a sharper, more efficient phase of growth. Every change is designed to boost user trust, increase conversions, and open the door to new revenue opportunities.
🔥 Key Highlights & Forward Drivers 🔥
✅ Platinum Call – Live Strategic Updates & Fixes
✅ Smart Search – AI Hotel Search Officially Live
✅ AI Modules – Pushing the Right Outcomes
✅ Major Fix – Removing Unavailable Hotels
✅ Hotel Reviews – More Trust, More Conversions
✅ AI Next Phase – Affiliate Shopping & Cross-Sell Coming
1️⃣ Platinum Call – High-Impact Announcements
Today’s Platinum Call delivered one of the most important operational updates of Q3. We shared real-time platform improvements, showcased AI-driven features, and provided a clear action plan for the coming weeks. The session reinforced transparency, strengthened our leadership connection with Platinum members, and aligned everyone on our growth roadmap.
2️⃣ Smart Search – AI Hotel Search Live
At 2PM UK time, our AI-powered Smart Search officially launched, enabling members to access lightning-fast, highly relevant hotel results. This new search experience cuts down browsing time, improves result accuracy, and gives users more control over finding exactly what they need — faster than any traditional booking engine.
3️⃣ AI Modules – Correct Results First
We have deployed new AI ranking modules designed to ensure the most relevant and highest-quality hotel matches appear at the top of search results. This change means fewer irrelevant listings, higher click-to-book ratios, and a smoother decision-making process for our members.
4️⃣ Major Availability Fix – Clean, Accurate Listings
A key technical upgrade has been completed — IMPT will no longer display hotels that are unavailable for the user’s search dates. This eliminates frustration, builds booking trust, and ensures members always see results they can actually book.
5️⃣ New Hotel Reviews – Informed Decisions
We have integrated fresh and verified hotel reviews into the booking experience, giving members access to authentic guest feedback and ratings. This added layer of transparency helps travellers make confident booking decisions and increases trust in the IMPT platform.
6️⃣ AI Next Phase – Expanding Revenue Opportunities
By the end of next week, we will roll out the next stage of AI enhancements — introducing affiliate shopping integration and cross-sell/upsell capabilities. These features will not only increase member engagement but also unlock new revenue channels for IMPT, supporting sustainable growth across markets.
Momentum Forward – Precision. Progress. Performance.
With Smart Search live, major fixes implemented, and the next AI wave already in motion, IMPT is delivering tangible improvements that will scale our impact. Every update this week pushes us closer to a smarter, faster, and more trusted travel experience for our global community.
