🌍 IMPT Weekly Update – October 31st, 2025
As October closes, IMPT continues to gain steady traction across core areas — from B2B and country sales to platform expansion and paid marketing progress. The focus remains on efficiency, clarity, and community-driven growth as we head into November.
🔑 Key Highlights
✅ OTC Opportunity
Preparations are underway to advance the OTC opportunity in December, setting the stage for expanded liquidity and stronger investor engagement.
✅ Cloud Decision Pending
Final decision on the Google Cloud migration is scheduled for 4 PM London time today. Early feedback suggests strong potential, though we may decouple the cloud move from Google Ads, as ads currently deliver lower ROI compared to other social platforms.
✅ Paid Ads & Platform Performance
Social ad spend continues across key channels. TikTok campaign kick-off is set for next week, alongside further Facebook discovery and scaling rounds. New content — especially video creatives — is being developed to improve conversions and fill the lead calendar more effectively.
✅ Country Sales Progress
Several key negotiations have been active this week, with major country deals expected to close by the end of this week or early next week. Steady expansion continues with new country partnerships in the pipeline.
✅ B2B Growth Momentum
Progress continues with multiple new business conversations showing interest in IMPT’s offerings. New B2B partnerships confirmed this week include Mways Cleaning Service and Beshoff Bros (6 locations). Additional leads such as the Chamber of Commerce are in late-stage discussions, with others expected to close in early November.
✅ Platform Updates
The new B2B and Country UI went live today, streamlining onboarding and tracking for both programs. The update aims to simplify user interaction and increase visibility into targets and sales metrics.
✅ Social Media & Community
Engagement continues to rise across platforms, especially around B2B and Franchise promotions. Content is driving more interaction, inquiries, and organic visibility. Community sessions for both Country and B2B initiatives are planned for November, inviting broader participation and collaboration.
✅ Marketing & Social Performance
Among paid social spends, Google Ads remains the least attractive, while Meta and TikTok show stronger engagement and conversion potential. However, Google Cloud continues to be an exciting partnership avenue, and discussions may progress independently of ad performance.
🚀 Looking Ahead
As we transition into November, IMPT is positioned for continued acceleration.
The priorities ahead include finalizing the Cloud decision, executing TikTok and Meta global programs, and deepening community collaboration through the upcoming B2B and Country sessions.
The focus remains clear — drive growth, strengthen partnerships, and maintain momentum across every department and market. 🌱
– The IMPT Leadership Team
