IMPT Weekly Update – February 7th, 2025
Post-Beta Strategy – Driving Volume & Sales!
Following last weekend’s CEX meeting and the successful transition out of beta, IMPT’s focus is now fully on delivering volume on token and driving Web2 sales. These two pillars are critical for IMPT’s long-term growth and expansion. Expect major movements in these areas as we execute our next phase.
Key Updates & Upcoming Developments
2.3M hotels live – February 7th
Platinum Team Meeting – February 10th
Global SEO team onboarded – February 12th
Global PR agency activation – Early next week
Global viral Web2 marketing team in place – February 14th
Global ads team launch (Google Ads & Meta focus) – February 14th
Detailed design for Flights, Car, Trains, and Buses – On track for February 25th
4M hotels to be live – On track for March 17th
Beta successfully exited – February 3rd
Platinum Call Monday – The Main Update
Monday’s Platinum Call will provide the most critical updates and next steps for IMPT’s growth. The focus will be on strategies to increase Web3 token volume and Web2 customer adoption while integrating new teams to accelerate progress. This is a must-attend session for all stakeholders as we define IMPT’s next major milestones.
Solving Token Volume & Web2 Customer Growth
One of IMPT’s top priorities is to increase token trading volume and expand Web2 customer acquisition. These two areas will drive long-term platform success. Efforts are underway to boost trading activity, enhance liquidity, and attract more traditional users through strategic marketing and partnerships.
New Teams Joining – SEO, Viral Growth & Ads
To accelerate growth, three specialized teams are coming on board:
SEO Team – Optimizing search rankings to attract more organic traffic.
Viral Growth Team – Driving social engagement and community-driven growth strategies.
Ads Team – Focusing on Google Ads and Meta campaigns to increase visibility and user conversion.
These teams will work in tandem to maximize platform exposure and adoption.
New Web3 Marketing Team Kicking Off
A specialized Web3 marketing team is now launching to drive adoption, engagement, and brand awareness within the blockchain community. Their focus will be on growing the Web3 user base, enhancing token visibility, and executing strategic partnerships with key players in the space.
Full App & Web Translation Sprint Ongoing
IMPT is expanding its global presence, and translation efforts are in full swing to ensure accessibility across multiple languages. The goal is to provide a seamless experience for users worldwide, making it easier for both Web2 and Web3 audiences to engage with the platform.
Sticking to Last Week’s Milestone Dates
IMPT remains on track to meet all previously set targets. The roadmap is unchanged, and all teams are aligned to deliver on key deliverables within the scheduled timeline.
February 7th – New Hotels Went Live
As of February 7th, 2.3 million hotels are now fully live on the platform, expanding travel options for users. The next milestone—4 million hotels—remains on track for March 17th.
What’s Next?
IMPT is accelerating across all fronts, and February will be a defining month. With a sharpened focus on token volume and Web2 sales, plus major team expansions, we are positioning IMPT for its biggest growth phase yet!
Stay tuned for updates following Monday’s Platinum Call—big moves ahead!
