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What if the money you were already earning came with a climate benefit tacked on?

Dear IMPT Family,

Cashback apps have been around for over a decade. Spend 50 euros, get three back. But what if that commission could be split between your wallet and an actual carbon project somewhere in the world?

🔥 Key Highlights 🔥

1️⃣ How climate-positive cashback actually works
2️⃣ Why carbon credits matter (and where they come from)
3️⃣ The difference between tree-planting and real carbon removal
4️⃣ How much climate impact your shopping creates
5️⃣ What to look for when choosing a platform

In climate-positive shopping, the user’s cut is the same — same prices. But the platform’s cut is partially redirected toward verified carbon credits. Real projects: wind farms replacing coal plants, forests protected from logging, methane captured from landfills. The credits are retired on your behalf — removed from circulation.

A carbon credit represents one tonne of CO₂-equivalent reduced or removed. Issued by projects audited by third parties (Verra, Gold Standard, ACR). Credits cost €5–€20 each. At 500 euros monthly spend on a 3% credit-allocating platform, you retire roughly half a tonne of CO₂ annually.

Trees aren’t the only tool. Forest protection, renewable energy, methane capture, soil restoration, direct air capture — all do different work. The best platforms diversify.

Vetting checklist: Ask where credits come from. Check the split percentage. Look for third-party auditing. Watch for greenwashing.

Looking Ahead — Shopping with a conscience. Not a substitute for flying less, but it’s not nothing — and it works with human nature instead of against it.

Let’s keep building — together. 🌍💚